Los Angeles, May 11 - Actress Gwyneth Paltrow has signed up to become the face of Hugo Boss' new fragrance, Nuit Pour Femme.
"To me, the Boss woman is driven, ambitious and goes after what she wants, but she balances being strong and very feminine at the same time -- characteristics that I strive towards in my own life," contactmusic. com quoted her as saying.
The 39-year-old will be appearing in TV, print and online campaigns for the fragrance. (IANS)