Washington, Nov. 13 - A new study has revealed that by making their patrons feel at home in a commercial space, businesses are able to turn their own clients into salespeople.
The new study takes a closer look at this new trend in marketing and proves that a sense of homeyness results in a fierce loyalty in customers, who in turn demonstrate an enthusiasm and sense of commitment that goes beyond the norms.
These emotionally attached customers pay higher tips, volunteer to help the business and serve as ambassadors - convincing friends and family that a certain enterprise is particularly worthwhile.
Washington, Nov. 13 : A new study has found well-preserved remnants of a complex ecosystem in a nearly 3.5 billion-year-old sedimentary rock sequence in Australia.
The Pilbara district of Western Australia constitutes one of the famous geological regions that allow insight into the early evolution of life.
Mound-like deposits created by ancient photosynthetic bacteria, called stromatolites, and microfossils of bacteria have been described by scientists in detail.
Washington, Nov. 13 - Twitter was not what it is called today, and was named as Twitch, Smssy and even weird Friendstalker, a book about the birth of the microblogging site by Nick Bilton has revealed.
Bilton gained access to emails exchanged between Twitter's founders during the recently priced company's early days, and found how their creation's logo could have looked like.
According to The Verge, 'Hatching Twitter' reveals that most of Twitter's early logos were created by co-founder Biz Stone, including the green speech bubble at the top of the page.
Washington, Nov. 13 - After smartphones, smartwatches and smartglasses, now techies have reportedly developed what is touted as a 'smart trench coat', which comes laden with a built-in 4G data connection, smartphone charger, and a weather app that tells when should someone wear the coat!
The coat, dubbed 'M', has been designed by Motiif, whose founder Rafael Balbi explained that the data connection to the coat will come by way of Karma's pay-as-you-go network and include 1GB of free data per month for first three months.
Washington, Nov. 13 - NASA has brought out a natural-color photograph of Saturn from space, the first of its kind, in which Saturn, its moons and rings, and Earth, Venus and Mars, all are visible.
The new panoramic mosaic of the majestic Saturn system taken by NASA's Cassini spacecraft, which shows the view as it would be seen by human eyes, was unveiled at the Newseum in Washington on Tuesday.
Washington, Nov. 13 - Corporate networks are infected with malware if executives visit infected porn websites, a new survey has revealed.
The survey conducted by software firm ThreatTrack Security, 40 percent of tech support employees have admitted to cleaning an executive's corporate device after the boss visited an infected porn website.
According to CNN, the study revealed other reasons for the spam-attack on corporate networks with about 56 percent getting malware from clicking on a bad link or getting duped by a fake 'phishing' email.
Washington, Nov 13 - Describing Bharatiya Janata Party's prime ministerial candidate Narendra Modi as the "poster child for India's failure to punish the violent", two US officials have wondered which India would prevail in 2014 elections.
There are "two faces of India" suggested Katrina Lantos Swett, Vice Chairwoman of the US Commission on International Religious Freedom (USCIRF), an independent commission created by an act of US Congress, and Mary Ann Glendon a USCIRF Commissioner in an OpEd published in the CNN website.
Washington, Nov 13 - Even as US-India defence trade ties have reached new heights, the US looks at India's offsets and foreign direct investment (FDI) policies as key challenges to advancing this relationship, according to a US think tank.
"Recent months have seen some slowdown in the overall US-India relationship, principally due to trade and investment-related concerns," writes Karl F. Inderfurth, a former US diplomat who serves as Wadhwani Chair in US-India Policy Studies at Centre for Strategic and International Studies (CSIS.
Washington, Nov 13 - A Somali pirate will spend the rest of his life in a federal prison for his role in the 2011 hijacking of a sailboat off the coast of Africa that left four Americans dead, a media report said Tuesday.
The pirate, Ahmed Muse Salad, was sentenced to 19 consecutive life sentences, plus 30 years in a US District Court in Norfolk, Virginia, Xinhua cited from a report by the Virginian-Pilot.
Two other Somali men convicted in the hijacking -- Abukar Osman Beyle, 20, and Shani Nurani Shiekh Abrar, 29 -- are set to be sentenced later this week. Both are expected to receive similarly lengthy sentences. They were convicted July 8.
New York, Nov 13 - The Freedom Tower in New York is the tallest building in the western hemisphere at 542 metres, surpassing Chicago's Willis Tower, the Council on Tall Buildings and Urban Habitat (CTBUH) said Tuesday.
The New York edifice, whose official name is One World Trade Centre, takes the title as tallest after including the spire installed this year, which raises it from 417 meters to 542 metres, leaving the 442 metres of the Chicago skyscraper behind.
Washington, Nov 13 (IANS/EFE) Less than 50,000 people have successfully enrolled for health insurance under the Affordable Care Act via the HealthCare. gov website since Oct 1, when the site was launched, a leading US daily said Tuesday.
Citing two people familiar with the matter, The Wall Street Journal said people who have managed to navigate the problem-plagued website and have signed up for an insurance policy represent a fraction of the government's goal of 500,000 enrolled in October.
Washington, Nov. 12 - Facebook founder Mark Zuckerberg once remarked that Twitter is in such a mess, appearing 'as if they drove a clown car that fell into a gold mine', 'Hatching Twitter' a new book on the microblogging site revealed.
The book that charts the history of the 140-character site states that the remark by Zuckerberg was made within the last three years.
According to Huffington Post, the remark appears to be in apparent frustration felt by Zuckerberg when the short messaging site turned down one of his acquisition proposals .
Washington, Nov 12 - A new study has revealed that teenagers who go to bed late during the school year are more likely to face academic and emotional difficulties in the long run, than teens who sleep early.
Researcher at UC Berkeley analyzed longitudinal data from a nationally representative cohort of 2,700 US adolescents of whom 30 percent reported bedtimes later than 11:30 p. m. on school days and 1:30 a. m. in the summer in their middle and high school years.
Washington, Nov. 12 - Researchers have been able to create robotic devices after observing snails and clams.
By studying and adapting the biological properties of the snail to robotic devices, team led by Anette Hosoi, professor of mechanical engineering at the Massachusetts Institute of Technology, has been able to create a " RoboSnail," which can climb walls and stick to overhead surfaces much like its living counterpart.
Such a device can have potential uses in invasive surgery and oil well drilling, among other applications.
Washington, Nov. 12 - A new study has shown that hunger affects our attitudes towards the welfare of the poor.
According to the research, when hungry people state their support of the welfare system, it is not so much a reflection of their concern for the poor; rather it is a strategy for securing further resources for themselves.
The study showed that people who are hungry are more inclined to be supportive of the welfare state and help the poor.
Washington, Nov. 12 - The amount of gun violence displayed in PG-13 films has more than tripled since 1985, the year in which the rating was introduced, a new study has showed.
According to the study, in fact, popular PG-13 movies of 2011 and 2012 showed more gun violence than R-rated movies of the same time period.
Co-author Brad Bushman , professor of communication and psychology at The Ohio State University, said that it's shocking how gun use has skyrocketed in movies that are often marketed directly at the teen audience.
Washington, Nov. 12 - In expressing gratitude and honouring the heroes that served in the World War I, Google is celebrating with a doodle showing the search engine's logo adorned with an image of the Veterans Day parade.
The Veterans Day was introduced on Nov. 11, 1919, and was originally called Armistice Day, celebrating the heroes that served in World War I.
According to Mashable, after World War II, war veteran Raymond Weeks wanted to expand the holiday to celebrate all veterans, not only those who served in WWI.
In 1954, the word ' Armistice ' was officially replaced with 'Veterans'.
Washington, Nov. 12 - A new study has shown that changes in global (ocean and land) precipitation may have been directly affected by human activities and cannot be explained by natural variability alone.
Emissions of heat-trapping and ozone-depleting gases affect the distribution of precipitation through two mechanisms. Increasing temperatures are expected to make wet regions wetter and dry regions drier (thermodynamic changes); and changes in atmospheric circulation patterns will push storm tracks and subtropical dry zones toward the poles.
Washington, Nov. 12 - A new study has helped to confirm the idea that the surface of Phobos contains tons of dust, soil, and rock blown off the Martian surface by large projectile impacts.
Phobos' orbital path plows through occasional plumes of Martian debris, meaning the tiny moon has been gathering Martian castoffs for millions of years.
Author James Head, professor of geological sciences, said that the mission is scheduled to be flown early in the next decade, so the question is not academic.
Washington, Nov. 11 - U. S. Secretary of State John Kerry has expressed optimism on finalizing a deal to stop Iran from its domestic nuclear enrichment programme, but said America was neither "blind" nor "dumb" about Tehran's motives to ease out international sanctions.
Kerry said that the U. S. needed more "clarity" about the terms of the proposed deal and further clarified that this was just a temporary halt to Iran's nuclear programme until a full deal could be reached, Fox News reports.