Clothing brand Provogue has appointed Bollywood heartthrob Hrithik Roshan as its new brand ambassador.

Hrithik will endorse the whole new product category of Provogue.

Confirming the development, Nikhil Chaturvedi, MD, Provogue, said: “I could not be more proud to welcome Hrithik into the Provogue family. Provogue stands for superb quality, innovation and style and Hrithik’s suave and charismatic personality epitomizes Provogue’s ideology of fashion.”